• Shop now

    life isn't perfect

    but your hair

    can be 


  • Shop now
  • SHOP NOW

    life isn't perfect

    but your hair

    can be 


What is PHI?

And what does it stand for?

Let us tell you the amazing story about Phi. It is a Greek letter and number 1,618. 

Considered the most beautiful number in the universe, Phi is the symbol of natural perfection. Also known as The Golden ratio, it represents all perfect relationships. 

Examples of the "Divine Propertion" in Nature:

-If you divide the number of female bees by the number of male bees in any behive in the world, you always get the same number... 1.618.

-The ratio of each nautilus spiral's diameter to the next is 1.618.

-Sunflower seeds grow in opposing spirals. The ratio of each rotation's diameter to the next is 1.618.

-Nobody understood better than Leonardo da Vinci the divine structure of the human body. Da Vinci actually exhumed corpses to measure the exact proportions of human bone structure. He was the first to show that the human body is literally made of building blocks whose proportional values always equal PHI. 

Next time you're in the shower, take a tape measure. Measure the distance from the tip of your head to the floor. Then divide that by the distance from your belly button to the floor. Guess what number you get?

That's right. 1.618. PHI.

Another example? Measure the distance from your shoulder to your fingertips, and then divide it by the distance from your elbow to your fingertips. PHI again. Another? Hip to floor divided by knee to floor. PHI again. Finger joints. Toes. Spinal divisions. PHI. PHI. PHI. Each of us is a walking tribute to PHI, the Divine Proportion.

The chaos of the world has an underlying order. When the ancients discovered PHI, they were certain they had stumbled across God's building blocks for the world, and they worshipped Nature because of that. And one can understand why. God's hand is evident in Nature, and even to this day there exist pagan, Mother Earth-revering religions. Many of us celebrate nature the way the pagans did, and don't even know it. 

PHI can be found in the architectural dimensions of the Greek Parthenon, the pyramids of Egypt, the United Nations Building in New York, the organizational structures of Mozart's sonatas, Beethovan's Fifth Symphony, as well as the works of Bartok, Debussy, and Schubert. 

Five intersecting lines that form a pointed star... the symbol of a pentagram, is one of the most powerful images you will ever see. Also known as a pentacle, as the ancients called it, this symbol is considered both divine and magical by many cultures. The ratio of line segments in a pentacle all equal PHI, making this symbol the ultimate expression of the Divine Proportion. For this reason, the five-pointed star has always been the symbol for beauty and perfection associated with the goddess and the sacred feminine." (The Da Vinci Code - Dan Brown)

So-Phi. So...Perfect