So-Phi is created in Belgium with the belief that every woman is perfect by nature.

Phi is the symbol of natural perfection. So-Phi, So … Perfect.

For each hairstick we sell, we donate 1 euro to a good cause. By doing this we practice what we preach and help to empower women.

We believe in our motto ‘Let’s Stick Together’ and have chosen Zonta as our good cause.